You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Facebook announced Friday it is winding down the ad server that sits within the Atlas ad tech platform ...

The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...

Electronic Arts (EA) has spent years telling gamers it’s in the game. Now it wants brands in there too. The games developer has built its own ad server into its Frostbite engine and is now staffing up ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Griffin, executive vice president and ...

Verizon Media will close its Oath Ad Platform ad server next year as part of the telco unit’s strategic review of the business, Adweek has learned. The strategic review was first revealed publicly at ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. After Amazon said this week it would shut down its ad serving business by the end of 2024, some ...

Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...