EDO, the TV outcomes company, announced the release of Ad EnGage Optimize, the latest addition to its Ad EnGage platform, ...

EDO says up to 35 percent of ad impressions can be reallocated to better-performing inventory through optimization.— This ...

In the dynamic realm of digital advertising, the efficacy of social media ads, exemplified by platforms such as Meta and TikTok, isn't always optimized for low-funnel events. Often, the root cause of ...

CallRail, the AI-powered lead engagement platform, today announced a new integration for ChatGPT ads, becoming the first SMB and agency-focused provider to offer ChatGPT ad attribution. As AI-powered ...

OpenAI is expected to add conversion-optimization for campaigns this week as it rapidly updates ad options for advertisers ...

Every advertiser knows the value of using microsegmentation to target audiences most likely to buy a product. But only the savviest online advertisers know the inherent downfall of that approach – and ...

Two years after Instacart made its first major push into ad tech, the company is launching more products that follow the playbook written by other major online ad platforms. Two new tools, called ...

Search engine optimization (SEO) has long been the cornerstone of organic search success; however, a new concept is emerging that I think could transform the landscape of paid media: ad engine ...

Early this year, I asked my team to recommend what we should stop, start, and continue doing in 2025 to improve our collaboration. As a leader, it was a valuable exercise that highlighted to me what ...

Conversational AI is reshaping advertising through real-time recommendations, dynamic creative, and autonomous optimization.

French unicorn Mirakl is announcing its third acquisition in three years with the acquisition of Adspert, a German adtech startup focused on e-commerce advertising. Mirakl isn’t disclosing the terms ...

Display advertising is a powerful tool for marketers when used at its full potential. Preparing and launching a new display ad campaign is not necessarily equivalent to setting it up for success. To ...