Programmatic is now at the top of Spotify’s playlist. After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and demand partners to ...

OpenX announced the next step in its strategy to try and “end around” the growing momentum of Google’s DoubleClick Ad Exchange juggernaut as well as exchange giant Right Media Exchange. The company ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

Eight years ago, Google debated slashing the fees for its advertising exchange — the highest in the industry — after websites developed a way to boost online ad revenue while bypassing the company’s ...

At its Advance event on Tuesday, Spotify unveiled a sweeping play to make its advertising business more accessible, rolling out its first programmatic ad exchange, expanding creative automation, and ...

The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for ...

The news: Spotify’s Ad Exchange and Ads Manager tools are evolving. The number of monthly active advertisers using Spotify Ad Exchange has grown 222% since its 2025 launch—and Spotify is now ...

The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for ...

Spotify is reportedly building its own automated ad exchange, with an initial focus on video as opposed to audio. That’s according to Axios, though Digital Music News has shed light on all manner of ...

Over the last month I've stated more than once that I feel ad exchanges are increasing in their importance, so I felt this week I'd spend a little more time explaining just why I see them as useful.

Google can hang onto its AdX ad exchange but it will have to make some changes to the business, per a federal judge's ruling. The Department of Justice (DOJ) asked Judge Leonie Brinkema to force the ...

Index Exchange has become the latest in a string of publishers and supply-side platforms (SSPs) to sue Google for what it alleges are anti-competitive business practices. In a complaint filed Monday ...