To stand out on Instagram in 2025, ads need to be quick, visually interesting, and fit the mobile-first way people use the ...

As much as the news media serves to inform the public, we're also here to give you something to talk about. Learning about the world around us provides the connective tissue for spirited interactions ...

Intel’s new CEO, Pat Gelsinger, has been on the job barely more than a month, but he has wasted no time reviving the Mac versus PC battle. The latest shot is a series of ads featuring Justin Long.

I recently saw a commercial for the new Ford Focus that had me instantly intrigued. This commercial is the first-ever spectator-filmed commercial; it features professional drivers Tanner Foust and ...

In marketing, tapping into consumer emotions isn't simply a feel-good practice—it drives sales. Emotional marketing forges a potent connection between a brand and its audience, translating into ...

When I visited Next08 in Hamburg earlier this year, I went to see Nate Elliot from JupiterResearch talking about social media marketing. He wasn’t too optimistic. There are two major problems in this ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

When done correctly, ABM consistently delivers the personal and relevant experience that customers demand. Leaders are realizing what ultimately drives growth: creating value for the customer. However ...