What types of messages are most persuasive? For example, would you be more likely to buy a TiVo if an ad described it as offering you freedom or if it explained how you could replay sports events? A ...
A new review explores the different areas of the brain that process the meaning of concrete and abstract concepts. A new review explores the different areas of the brain that process the meaning of ...
We have plumbed the depths of abstract words, but what about abstract ideas? Abstractions are a fact of professional life. The law is littered with them. Think of the legislative process, intellectual ...
A new review explores the different areas of the brain that process the meaning of concrete and abstract concepts. The article is published ahead of print in the Journal of Neurophysiology (JNP). The ...
When consumers talk to each other about products, they generally respond more favorably to abstract language than concrete descriptions, according to a new study. When consumers talk to each other ...
Rockville, Md. (February 28, 2019)--A new review explores the different areas of the brain that process the meaning of concrete and abstract concepts. The article is published ahead of print in the ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results