Pierre Bouvard is chief insights officer for Cumulus Media and Westwood One. This story originally appeared on his blog. Edison Research’s quarterly “Share of Ear” study is the authoritative ...
New data reinforce the strength of AM/FM radio as the leading “mass reach” medium in the United States. The numbers are from Nielsen’s Total Audience Report. Pierre Bouvard of Cumulus/Westwood One, ...
For many commercial broadcast radio has lost its luster, leaving an unknowable number of perfectly serviceable AM/FM radios to lie dormant. But they don’t have to. As [Dan Gebhardt] shows in his ...
Ever since the Galvin brothers introduced the first car radio — the Motorola — back in 1930, we’ve enjoyed all sorts of audio while behind the wheel. For decades, the radio was our main source of ...
As digital platforms continue to cut into traditional radio’s share of the media pie, a study conducted in the middle of the 2024 election shows shifting media habits among news consumers in the US, ...
Most Android phones no longer have an active FM chip. Even if yours does, your carrier probably disabled it. That means if you want to listen to AM or FM radio on your phone in 2026, you almost ...
Traditional radio commands 81% of in-car ad-supported audio time among Ford drivers and 90% among Chevrolet drivers, positioning broadcast radio as the dominant medium for automotive advertisers ...