Smart TVs now sit in millions of homes, blending streaming convenience with powerful data collection tools that often operate ...

Every 2008 Dodge Viper SRT10 ACR (American Club Racer) should come with a cigar-chomping Herb Helbig doll that inflates from the dashboard at startup to snarl in your face about impending doom. It’d ...

ACR has grown in the shadow of looser rules around device tracking, but that window is unlikely to stay open forever. As more people learn from guides like the one on r/LGOLED that they can shut off ...

Installing a VPN on your smart TV blocks hackers from accessing your network and stealing your data. But there are benefits ...

Improve image quality and reduce spying.

Alternative measurement providers are competing to knock Nielsen off its perch. But regardless of the ongoing debate as to the viability of panels, the TV measurement industry is increasingly relying ...

In the wake of Nielsen losing its National and Local TV accreditation from the Media Rating Council, networks are eyeing alternative measurement companies. Sitting within many of these data sets is ...

ACR (Automatic Content Recognition) data from smart TVs may be one of the most revolutionary ways for networks and advertisers to measure viewing habits. It’s also one of the least understood pieces ...