Why Starbucks is going back to basics
CEO Brian Niccol explains the company’s pivot back to its roots.
Starbucks' CEO says letting people order coffee via mobile 'chipped away' at the brand's 'soul'
Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...
Story of Elon Musk helping Starbucks barista originated as fiction
A made-up story about Musk helping a Starbucks barista's daughter originated on YouTube, then took on new life thanks to ...
Marketing Dive1h
Starbucks says ‘Hello Again’ by advertising around the Super Bowl
A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...
Starbucks chief brand officer on its Super Bowl plans and new marketing approach
Both ads come from Anomaly, which the chain recently hired as part of a marketing pivot led by Chief Brand Officer Tressie ...
Diversity or Inclusivity? AT&T, Starbucks & Others Race To Evolve DEI Language
AT&T has been a leader in supplier diversity. Today it's now known as supplier inclusivity. Starbucks and others have followed suit. Is this progress?
Starbucks' Slow-Drip Recovery
The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...
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Big game Sunday calls for Starbucks Monday
Starbucks has announced that rewards members in the U.S. can stop by February 10th to get a free tall (12 fl. oz) hot or iced ...