The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...
After revealing its new Type 00 electric vehicle concept this week, Jaguar has been the center of the spotlight.
The reaction to Jaguar’s rebrand highlights consumers’ “emotional attachment” to the brand, says its former advertising ...
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
Jaguar’s polarizing teaser video of the car brand’s makeover achieved exactly what it set out to do, according to its managing director: attract attention.
The Jaguar car brand faced renewed backlash over its “woke" modernist direction after designs for a new pink all-electric ...
The luxury manufacturer has finally revealed its latest creation for a new generation - but not everyone is happy.
JAGUAR’S boss has doubled down on the firm’s controversial rebrand after the unveiling of it’s new bright pink EV saw the car ...
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...
Jaguar is making an all-electric comeback – first official pictures plus all you need to know - Will the Jaguar Type 00 ...