Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant's audience ratings for the media conglomerate's CBS,

Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services. The deal spans multiple years, effective immediately, and includes measurement for all Paramount platforms including national and local broadcast,

Paramount Global has reached a new measurement and analytics agreement with Nielsen. Effective immediately, the new partnership includes measurement for all Paramount platforms, including national and local broadcast, cable and streaming on Paramount+ and Pluto TV. Paramount has licensed new Nielsen services as part of the agreement.