Los Angeles Lakers star LeBron James may learn the hard way that your reputation and past accomplishments don't always go far in the NBA trade market.

Included in the report by ESPN NBA insider Shams Charania that James was picking up his player option was a quote from his agent, Rich Paul. Paul stressed that James wants to compete for a championship and that he knows Los Angeles is building for the future around Luka Doncic.

Despite being one of the greatest players in basketball history, LeBron James is reportedly generating “little to no trade interest” around the league, a revelation that has stunned some fans but makes sense when factoring in age,