According to the theater’s manager, Jordan Perry, the message drew the ire of Amazon MGM, which allegedly contacted the booker that works with the theater. The booker informed Perry that Amazon was upset with the marketing and eventually pulled the film from the theater.

The release of “Melania” appears to have given a boost to another first lady: Michelle Obama’s 2020 documentary “Becoming” saw a huge surge in viewers the same weekend that Melania Trump’s film hit theaters.