Kentucky head coach Mark Pope didn’t hold back when addressing his frustration following the Wildcats’ 98-84 loss to Ole Miss, even trailing by 23 points going into halftime. After the team’s fourth loss in five games, Pope made it clear that Kentucky is not meeting the program’s high standards—and his emotions boiled over in the locker room.

Losers don’t deserve to shower with soap. Okay, maybe Syracuse head coach Fran Brown has taken it a little too far. However, when winning means everything, some other priorities are no longer priorities.