IndiGo claims "6E" is not only its official designator, but also a key element of its branding, covering a range of services like 6E Prime, 6E Flex, and add-ons

After InterGlobe Aviation, which operates IndiGo airline, filed a trademark infringement lawsuit against Mahindra Electric for using ‘6E’ in its new car, the automaker said on Tuesday they do not see a conflict and are engaged in discussions with the budget airline to find an amicable solution.

The Mahindra BE 6E, part of the company’s electric vehicle lineup, is slated for launch in February 2025.

InterGlobe Aviation, which operates IndiGo airlines, took Mahindra Electric Automobile Limited to Delhi High Court for using ‘6E’ in its new car called Mahindra BE 6e , which is expected to be released in February 2025, reported Bar and Bench on December 3. The case will come up for hearing on December 9, said the report.

IndiGo airline has filed a trademark infringement lawsuit against Mahindra Electric over the use of '6E' in Mahindra's new electric vehicle, the BE 6e. Mahindra Electric responded stating their mark 'BE 6e' differs fundamentally from Indigo's "6E,

The newly launched Mahindra XEV 9e and Mahindra BE 6e electric SUVs will compete with rivals such as Tata Curvv EV, MG ZS EV, BYD Atto 3, Hyundai Kona Electric etc. Also, Mahindra claims that with these two electric SUVs, the carmaker aims to challenge the luxury electric cars which are available in India at a price bracket of ₹ 70-80 lakh.

Mahindra & Mahindra has issued a statement regarding news circulating in mainstream media about IndiGo’s trademark infringement lawsuit over the alleged use of the airline’s iconic ‘6E’ branding. The dispute centres around the ‘BE 6e’ an upcoming electric SUV unveiled by Mahindra Electric Automobile Limited (MEAL),