Indigo takes Mahindra to court over trademark infringement of "6E" in electric vehicle, BE 6e, seeking injunction.

IndiGo claims "6E" is not only its official designator, but also a key element of its branding, covering a range of services like 6E Prime, 6E Flex, and add-ons

The Mahindra BE 6E, part of the company’s electric vehicle lineup, is slated for launch in February 2025.

In a filing with the stock exchanges, M&M said that it does not see any conflict with IndiGo pertaining the trademarks, and that along with MEAL, it is in talks with the airline to arrive at an “amicable solution”.

Indian Mahindra and Mahindra on Tuesday said it is in talks to resolve a dispute with the country's biggest airline IndiGo which has filed a court challenge against the use of its call sign "6e" in the automaker's new electric vehicle offering.

InterGlobe Aviation, which operates IndiGo airlines, took Mahindra Electric Automobile Limited to Delhi High Court for using ‘6E’ in its new car called Mahindra BE 6e , which is expected to be released in February 2025, reported Bar and Bench on December 3. The case will come up for hearing on December 9, said the report.

The newly launched Mahindra XEV 9e and Mahindra BE 6e electric SUVs will compete with rivals such as Tata Curvv EV, MG ZS EV, BYD Atto 3, Hyundai Kona Electric etc. Also, Mahindra claims that with these two electric SUVs, the carmaker aims to challenge the luxury electric cars which are available in India at a price bracket of ₹ 70-80 lakh.

Mahindra has introduced two new electric SUVs, the BE 6e and XEV 9e, built on INGLO - modular, customizable electric vehicle platform. Both models showcase

The dispute concerns IndiGo’s trademark “6E,” registered under Classes 39, 16, 9, and 35, primarily for airline services, transport, and advertising, and Mahindra’s use of “BE 6e” under Class 12 for vehicles,

IndiGo airline operator, InterGlobe Aviation, submitted a trademark infringement lawsuit against Mahindra Electric Automobile Limited (MEAL) in the Delhi High Court. The company filed the case against the automaker for using ‘6E’ in its new car called Mahindra BE 6e,

Mahindra & Mahindra has issued a statement regarding news circulating in mainstream media about IndiGo’s trademark infringement lawsuit over the alleged use of the airline’s iconic ‘6E’ branding. The dispute centres around the ‘BE 6e’ an upcoming electric SUV unveiled by Mahindra Electric Automobile Limited (MEAL),