Jaguar's rebrand has been criticized as 'woke.' Marketing experts say it's either 'bonkers' — or a genius disruption.
Branding experts have mixed reviews on Jaguar's new identity but agree it's a radical change.Jaguar's rebranding campaign has sparked debate over its new image — and carless promo video.It wants to target a younger,
Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread attention on social media.
Jaguar Rebrand Sparks Confusion, Angers Anti-‘Woke’ Critics
British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including a new logo in a colorful new advertisement—with both fans and anti-“woke” critics ripping the ad’s diversity.
Lifelong Jaguar customer troubled by 'baffling' 'woke' rebrand: 'Going in a very sad direction'
A lifelong Jaguar customer said the company was headed in a troubling direction with its push to go all-electric and its latest rebrand
Has Jaguar Gone Woke? Company Faces Backlash Over Rebranding, “Inclusive” New Commercial
Jaguar's recent rebranding efforts have ignited a whirlwind of reactions, with many fans and critics alike questioning the brand's new direction.
Automotive News Video: Jaguar’s rebranding sparks controversy
Jaguar is undergoing a significant rebranding, debuting a concept at Miami Art Week marking its shift toward a more upscale identity. (Tom Carl)
Jaguar’s woke ad shows just how out of touch companies are with consumers
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
Jaguar's story: from the recent 'woke' rebrand controversy to James Bond villains to its origins as a sidecar company
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
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Jaguar’s leaked pink car design branded ‘woke’ and ‘transgender’ by right-wing critics
Ahead of an official launch at Miami Art Week, Jaguar’s new electric vehicle concept has been leaked online. Images show a ...
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
Jaguar’s last woke gasp
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
Alleged Leaked Pics of Jaguar’s New Electric Vehicle Reveal a Car With No Rear Windshield
The bold new future of Jaguar involves chasing trends and grotesque designs.
Jaguar marketing director's comments celebrating commitment to DEI resurface after 'woke' rebrand
A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...
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Go Woke, Go Broke: Jaguar's fall and the curse of woke capitalism - Brendan Clarke-Smith
Once upon a time, a Jaguar parked on the drive was a symbol of British success. It wasn’t just a car; it was a statement. For ...