Branding experts have mixed reviews on Jaguar's new identity but agree it's a radical change.Jaguar's rebranding campaign has ...

There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Ahead of an official launch at Miami Art Week, Jaguar’s new electric vehicle concept has been leaked online. Images show a ...

Once again Jaguar has left the denizens of the Internet in an uproar, who accused the luxury carmaker of embracing 'woke' ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

The bold new future of Jaguar involves chasing trends and grotesque designs.

Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.

British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including ...

A Jaguar marketing leader boasted about the brand's "transformative journey" embracing diversity and inclusion as part of the ...

Jaguar’s managing director, Rawdon Glover, denied that the video was meant to be “woke”, and said he was disappointed by the “vile hatred and intolerance” in comments about individuals in the clip.