Branding experts have mixed reviews on Jaguar's new identity but agree it's a radical change.Jaguar's rebranding campaign has ...

A new analysis has found Jaguar’s relaunch has boosted interest in the brand’s outgoing models. An online marketplace says ...

Jaguar’s much-hyped rebranding and the reveal of their all-new electric model will take centre stage in Miami in just four ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Just hours before the official unveiling in Miami, the car maker’s reinvention has now leaked online. Having already branded ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...