Branding experts have mixed reviews on Jaguar's new identity but agree it's a radical change.Jaguar's rebranding campaign has ...

The British luxury vehicle company has faced online blowback since it unveiled a colorful, diverse advertisement announcing a ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Just hours before the official unveiling in Miami, the car maker’s reinvention has now leaked online. Having already branded ...

With the images doing the rounds on social media, people have already likened the car's colour and extended body to the ...

Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...

Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...

Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...

Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...

"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...

It is no secret that Jaguar has been struggling financially and this attempt to drastically alter their image could either ...

The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...