Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a controversial rebrand that has divided opinion on social media.

For those radio broadcasters and others who still need the idea explained, a concept car is a showcase of new ideas, technology, design and even entire model types. It isn’t necessarily an early glimpse of a new car;