IOC and NBC to sign new $3bn Olympic broadcast deal until 2036
The International Olympic Committe (IOC) has agreed on a new $3 billion deal with long-time partners NBC for the United States broadcast rights for the 2034 and 2036 Games. The 2034 Winter Olympics are to take place in the US in Salt Lake City.
The long-tenured Summer and Winter Games television broadcaster struck a deal with the International Olympic Committee that ...
The IOC has long marketed the Olympics as the sporting world’s most prestigious tournament. It organises just two events ...
Mikaela Shiffrin and Lindsey Vonn Headline FIS Alpine Skiing World Cup Finals from Sun Valley, Idaho, Starting March 22 Across NBC, Peacock, USA Network, and CNBC ...
Bach further mentioned the IOC's strategic media partnership shifts, emphasizing the transition from traditional broadcasters like NBC and the European Broadcasting Union (EBU) to digital-focused ...
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