The College Basketball Crown is set to unveil a hefty $500,000 NIL endorsement opportunity. John Fanta spoke to three participating head coaches about how the first-year tournament is differentiating itself from other postseason events.

The College Basketball Crown, a new postseason tournament, tips off its inaugural run on March 31 with 16 men's teams. What's at stake: $500,000 in name, image and likeness brand ambassador deals is on the line making it one of the first postseason college basketball tournaments to explicitly tie team success to NIL opportunities.

The newest addition to March Madness begins with the Bulldogs playing in the made-for-TV College Basketball Crown. How far will they go? How much will they earn?

The Bulldogs trailed by as many as 11 in the second half but stormed back to beat Utah. Here are three things that stood out from the victory.

Last year, there were nearly 300 names in the portal on the first day. It was a record-setting number ... that got absolutely shattered by 2025's opening day. More than 750 men's basketball student-athletes entered their names into the transfer portal when it opened Monday.

The first ever College Basketball Crown kicks off on Monday, March 31 and runs through Sunday, April 6 in Las Vegas.

Monday, it looked as if Boise State basketball would be taking a shocking exit in the first round of the new College Basketball Crown postseason tournament. The Broncos scored just one field goal and trailed 9-3 to George Washington in Las Vegas’ MGM Grand Garden Arena.

Find out how to watch the March 31 CBC Tournament matchup between the Utah Utes and Butler Bulldogs with live stream, TV channel and more game information.

Mar. 31