The partnership with Barstool is part of a massive NIL effort that was used to flip the prized quarterback from LSU to Michigan. The overall NIL package for Underwood was reported

Earlier in the week, Dave Portnoy and Barstool Sports announced that a collaboration was coming between the company and 5-star quarterback Bryce Underwood, the newest commit for the Michigan Wolverines .

Dave Portnoy is telling his side of the story. The Barstool Sports founder went on the brand's "College Football Show" and provided insight on the process of Bryce Underwood flipping his commitment from LSU to Michigan.

After the initial reports, many Wolverines fans praised Barstool Sports president Dave Portnoy for securing the No. 1 recruit in the country for the maize and blue due to his outspoken desire to handle the NIL for a transfer quarterback, but that doesn’t speak to what actually happened.

On Tuesday, the man who set the wheels in motion for Michigan to become a major player in the NIL (Name, Image and Likeness) game, Dave Portnoy, shared an update on Underwood's plans for his time at Michigan along with a story about how he and the Wolverines brass were able to keep the five-star QB home.

The owner of Barstool Sports and prominent Michigan alum had quite the reaction to Bryce Underwood's flip to the

Michigan called in the big guns to get new star quarterback Bryce Underwood to flip his college commitment. Portnoy, who is watching his Wolverines struggle this season thanks to a dismal quarterback situation, said on one of his podcasts that he would devote millions in NIL money to help his alma mater land QBs in the future.

Bryce Underwood had been committed to LSU for a while, but he flipped to the Michigan football team after the intense pursuit from the Wolverines. Dave Portnoy recently shared the story of how it all went down.

Dave Portnoy, the Barstool Sports founder and University of Michigan alum, opened the curtain for a behind-the-scenes breakdown that led to the Wolverines flipping Bryce Underwood, the top quarterback in the class of 2025,

Barstool Sports' founder and president Dave Portnoy recently shared his involvement in helping to flip Bryce Underwood.