The partnership with Barstool is part of a massive NIL effort that was used to flip the prized quarterback from LSU to Michigan. The overall NIL package for Underwood was reported

Earlier in the week, Dave Portnoy and Barstool Sports announced that a collaboration was coming between the company and 5-star quarterback Bryce Underwood, the newest commit for the Michigan Wolverines .

Dave Portnoy is telling his side of the story. The Barstool Sports founder went on the brand's "College Football Show" and provided insight on the process of Bryce Underwood flipping his commitment from LSU to Michigan.