The Saints confirmed the signing of young forward Victor Udoh late in the January transfer window, meaning they could sanction a move for Armstrong to depart. West Brom were one of the sides who looked to pull the trigger and bring him to the Championship, but a deal is yet to be confirmed.

Southampton striker Adam Armstrong completes his loan move to Championship side West Brom more than 14 hours after the transfer window closed.

Albion supporters have rejoiced following the signing of prolific Championship goalscorer Adam Armstrong from Southampton.

Adam Armstrong hasn't had many chances to shine at Southampton this season and that will see him return to the second-tier

Albion are delighted to confirm the signing of Southampton striker Adam Armstrong on loan until the end of the season. The 27-year-old claimed 24 Sky Bet Championship goals and 13 assists for the Saints last term as they won promotion from the second tier via the Play-Offs.

Albion have pulled off a remarkable last-gasp loan deal for prolific Championship striker Adam Armstrong from Southampton - after waiting overnight and long into Tuesday for confirmation.

Adam Armstrong has sealed a loan move to West Bromwich Albion for the rest of the season. Saints and the Baggies had to wait until Tuesday morning for the FA and EFL’s decision on whether the transfer would go through.

West Brom have confirmed that their last-gasp deadline day bid for a striker has succeeded. West Bromwich Albion have succeeded in their efforts to get a last-gasp deal for Southampton striker Adam Armstrong over the line,