Could Whatsapp become the West's first superapp? Its recent integration of business services suggests it wants to be, writes Paul Armstrong.

WhatsApp chatbots are intelligent assistants, handling initial conversations, qualifying prospects and booking appointments ...

WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ads. WhatsApp is rolling out three major updates to its “Updates ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

Big changes are coming to WhatsApp Business—and if you use the platform to connect with customers, listen up. Meta just announced that, starting July 1, the business version of the world’s ...

Twilio shares jump after unveiling new AI-driven customer engagement tools, including real-time journeys and EU data residency features.

WhatsApp Business has grown to over 200 million monthly users over the past few years.That means there are tons of businesses sending messages to users — and some of these messages could be ...

WhatsApp will soon allow users to post collages, music and new stickers as part of their WhatsApp Status. The status feature within WhatsApp functions similarly to the Stories feature on Facebook ...