Additionally, Southwest's introduction of basic economy and extra legroom seats is expected to boost revenue even further. Per Wadewitz, converting 33% of LUV's seats to extra legroom with a $40 ...

The decision by Southwest Airlines Co (NYSE: LUV) to introduce baggage fees is expected to significantly boost its profits, ...

Southwest Airlines ends its free checked bags policy starting May 29, implementing $35-45 fees while preserving perks for ...

The strategic shift suggests Southwest is working to increase enrollment in its Rapid Rewards program while creating additional revenue streams. This approach mirrors strategies used by other ...

Farewell to “Bags Fly Free” One of the airline industry’s most recognizable perks is getting grounded. As of Wednesday, ...

Southwest Airlines (NYSE:LUV) is exploring a trans-Pacific partnership with China Airlines Group, marking a pioneering move ...

Southwest ends its iconic "bags fly free" policy, implementing a US$35 fee for the first checked bag and US$45 for the second ...

3. Increased focus on revenue management and pricing strategies to offset rising costs. 4. Ongoing supply chain issues affecting aircraft deliveries and maintenance schedules. Southwest faces stiff ...

Southwest Airlines, the busiest carrier at St. Louis Lambert International Aiport, is undergoing a series of business strategy changes ... is expected to boost revenue but could turn off longtime ...

However, Instead of compensating by looking for sources of revenue that bring value to consumers, Southwest has taken away benefits that drive customers to them in the first place, a strategy that ...

UBS upgraded Southwest Airlines Co. (NYSE:LUV) from a Sell rating to a Neutral rating after weighing the airline company's aggressive financial improvement strategies, which included charging for ...