The narrative of Jamin Brakefield showcases another dimension of NIL's impact. Having transferred from Duke to Ole Miss, Brakefield has used his NIL earnings to better the life of a young boy named ...

The introduction of Name, Image, and Likeness (NIL) agreements has fundamentally changed the landscape of college athletics.

As college basketball hits the final stretch of the season, two players in both men's and women's competition, dominate name, ...

With the WNBA Draft approaching, some of the top college players are choosing to stay in school rather than turn pro. But why are so many opting to remain in college instead of entering the league?

There are no Cinderella teams in this year’s NCAA Sweet 16 for the first time in decades. Fans are blaming NIL. Here are the ...

The College Basketball Crown is set to unveil a hefty $500,000 NIL endorsement opportunity. John Fanta spoke to three ...

Jay Wright has been away from coaching NCAA basketball for three seasons. He said he left because he lost the prowess that he ...

It’s not difficult to envision a world in which the CBC thrives over time and the power conferences grow increasingly ...

As new NIL revenue-sharing rules and scholarship increases take effect, college basketball programs must ... which can often secure young impact players at a reduction of their free-market value.

The College Basketball ... to leverage their NIL through various marketing campaigns, including social media activations and more. A story like Nebraska shows the impact of this event in one ...