Tesla Inc. (NASDAQ:TSLA) saw its car sales in Europe plunge sharply in April, as growing competition, an aging vehicle lineup, and a lingering backlash tied to CEO Elon Musk contributed to a significant drop in market share.

In one sign that Tesla appears to be losing ground to cut-price Chinese brands, sales at China’s SAIC zoomed up 54% in April, according to the ACEA figures. SAIC owns a slew of auto brands including U.K.-based MG, known for its low-cost EV models.

According to new figures from the European Automobile Manufacturers' Association (ACEA), Tesla sold 7,261 cars in Europe in April. That marks a 49% decrease compared to